What if a small investment could significantly increase your sales on Takealot? While it may seem that your Takealot business benefits from having unique products or a long-standing presence, the reality is that competition for sales on takealot marketplace can be fierce. In particularly competitive categories, hundreds of sellers offer similar products, making it challenging to capture customer attention. Regardless of the size of your business, Takealot sponsored ads are a powerful tool to attract customers, enhance visibility, and drive sales.
In this blog, we will explore the significance of Takealot sponsored ads and the value they can bring to transforming your Takealot business growth.
What are Takealot Sponsored Ads?
Takealot sponsored ads are advertisements designed to promote your products to potential customers. These ads can appear when shoppers search for a product, browse category pages, or see display ads on the website. One of the key benefits of Takealot sponsored ads is that they appear in search results alongside organic listings, with the distinction of a “sponsored” label on the product. While there are two types of sponsored
ads— sponsored performance ads and sponsored awareness ads—this blog will primarily focus on sponsored performance ads.
What is Takealot Sponsored Performance Advertising?
Sponsored performance ads utilise pay-per-click (PPC) advertising to promote your products on the search results page based on targeted keywords. Although keyword-based advertising might seem intimidating for Takealot business owners who haven’t engaged with PPC before, the Takealot marketplace simplifies the process. It offers AI-optimised keyword bidding that automatically targets keywords on your behalf, applying the bidding process so you don’t have to monitor keyword performance constantly.
Sponsored performance ads are visible on Takealot search pages, Product details pages, Add to cart pages and Daily deals page. When a shopper clicks on your sponsored product ad, they are directed straight to your Takealot product page, making it easy for them to make a purchase.
Benefits of Sponsored Ads for Your Takealot Business
In the highly competitive landscape of the Takealot marketplace, sponsored product ads offer numerous benefits that can significantly boost your business growth. These benefits include:
Increased Visibility: Securing a top spot on the search results page is a coveted achievement that can be challenging to attain organically. This often requires a significant investment of time, positive customer reviews, and consistent order volume. In contrast, sponsored product ads enhance the likelihood of placing your products higher on the search results page, thereby increasing your product visibility and chances of making sales. This increased visibility is particularly advantageous when launching new products. Sponsored ads not only elevate visibility but also drive sales and generate reviews, which can further improve your products’ rankings over time. By strategically utilising sponsored ads, you can effectively navigate the competitive landscape and gain the exposure necessary for success.
Improved Reach: Sponsored product ads can position your Takealot products in front of potential customers at the right time through effective keyword bidding. Customers often visit Takealot with a specific intention, which typically leads to keyword searches in the search bar. By strategically setting up your sponsored ads to target relevant keywords, you can ensure that your products appear in searches that matter most to your business. With automated keyword bidding, you can maintain competitiveness within your category, allowing you to reach your target audience more effectively.
Sales Growth: While Takealot business owners may have various motivations for using sponsored product advertising, one of the most significant benefits is the potential for sales growth driven by increased visibility, enhanced customer reach, and improved conversion rates. This is especially beneficial for slow-moving stock that incurs storage fees and requires a boost to sell more effectively. Additionally, sponsored product ads allow for strategic selling based on seasonal trends. For instance, if you sell air conditioners, which are more popular during certain months, you can leverage sponsored ads with keywords aligned with the summer season. This targeted approach can significantly improve your sales when customers are actively searching for products like yours.
How to Set Up Sponsored Ads for Your Takealot Business
While setting up PPC campaigns may initially seem daunting, Takealot has streamlined the process for you. With the assistance of AI, creating product sponsored ads is simple, enabling you to automate much of your campaign management while you concentrate on other essential aspects of your business.
This ease of use is especially beneficial for new Takealot business owners. Takealot even offers R1000 in credit, allowing you to experiment with automated campaigns as a trial run. This opportunity provides a valuable chance to learn how sponsored ads can enhance your business and drive sales.
You can get started with setting up a Takealot campaign with the following steps:
1. Setting Up Your Campaign Budget
The first step in creating your sponsored performance campaign for your Takealot business is to set a daily budget. This amount represents the maximum you are willing to spend each day on your campaign, helping you manage your advertising costs effectively. You can also cap the maximum spend that your campaign has overall.
2. Selecting Your Takealot Products for the Campaign
Next, you’ll need to choose which products to include in your campaign based on your specific goals. You have the option to automate this process by allowing the campaign’s AI to select products for you. Alternatively, if you have particular campaign objectives in mind, like stock clearance, you can manually select the products that align with those goals.
3. Setting Up Your Campaign Bid
A primary goal of any campaign is to achieve a return on investment (ROI). In this step, you can set your target ROI for the campaign, or you can let the AI handle it by optimising and applying the best bid for your Takealot products. This automated approach can save you time and ensure competitive bidding.
4. Setting Up Your Keyword Settings
The final step involves the critical aspect of keyword selection, where the effectiveness of your sponsored product campaigns is determined. While manual keyword targeting can be beneficial, it often requires extensive research and careful cost-per-click (CPC) bidding, which can be time-consuming. Consider partnering with an Online Marketplace Agency that has expertise in running sponsored ad campaigns to maximise your results. However, if you prefer to run your own campaign with less intensity, you can rely on AI to optimise and target the right set of keywords using smart keyword bidding, simplifying the process for you.
How a Marketplace Agency Can Help Your Takealot Business with Sponsored Ads
As competition on Takealot intensifies, the benefits of running sponsored performance ads become increasingly important. Partnering with a Marketplace Agency opens up endless possibilities for tailoring these campaigns to support the growth of your business.
By hiring a Marketplace Agency, you gain access to extensive expertise in implementing sponsored ads effectively. We understand the intricacies of campaign management, keyword selection, and bid strategies. Our team continuously monitors your campaigns, actively seeking opportunities to enhance performance and help you achieve your desired return on investment (ROI).
Outsourcing your campaign management allows you to concentrate on other critical aspects of running your business on Takealot, while we handle the daily monitoring and optimisation of your ads. We employ data-driven strategies to ensure your advertising budget works to your advantage, maximising your results and driving growth.
Contact us today to find out how we can help your Takealot business grow with Sponsored Ads.
Share
Subscribe to our Newsletter
Subscribe to our monthly newsletter for insights on e-commerce in South Africa